A multitude of factors influence how web sites are ranked in the major search engines, with the most important being:

• the ease with which search engine robots can read the web site
• the relevance and density of text and metadata on the web site pages relative to keywords entered into the search engines
• the quantity of other relevant information on the web site, in terms of other web site pages and links to and especially from other related web sites

As part of your service we will carry out an initial set-up exercise to optimise your web site for the major search engines, including:

• identification of keywords to target for the web site based on the keywords that customers are most likely to use against the number of competing web sites
• reports on existing search engine rankings for chosen keywords (using 3rd party software)
• analysis of competing web sites with better rankings (using 3rd party software)
• advice on web site structure, including page links
• help on making web site easy for search engines to read
• assistance in optimisation of web site pages for search engines, including body text, image tags and hyperlinks
• help in optimisation of web site meta-data (titles, descriptions and keywords)
• advice on additional pages which could be added to enhance search engine positioning
• assistance on valuable external link building with related web sites
• site registration with major search engines and directories (using 3rd party software)

This is followed by monthly reviews to continuously improve your web site search engine rankings, including:

• reports on search engine rankings for chosen keywords (using 3 rd party software)
• reports on search engine keywords used by customers to access the web site (using 3rd party software)
• review of keywords to target for the web site
• analysis of competing web sites with better rankings (using 3rd party software)
• review of the relevance and density of text and metadata on the web site pages relative to the chosen keywords
• review of the quantity of relevant information on the web site, in terms of other web site pages and links to and especially from other related web sites