web

www.whelanconstruction.co.uk

client

Whelan is one of the North East’s leading construction companies.

brief

A move to new, custom-built headquarters and the celebration of 35 years in business prompted a review of all marketing and communications activity and the appointment of Fawthrop McLanders as the retained agency. Whelan wanted to maintain the essence of their brand to retain the history, integrity and recognition established over three decades. They also wanted to grow the development side of the business and expand into new markets.

solution

FMA refined the brand and began a sustained PR campaign, supported by advertising in key publications. A motivational corporate DVD was produced for all staff to celebrate the achievements of the company. Newsletters and brochures with the new brand were also produced.